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Audi presents e-tron GT1 in a digital world premiere
With an energized driving demonstration and a world premiere featuring high-caliber participants, Audi has presented its new electric spearhead – the Audi e-tron GT1. In two events on the digital Day of Progress, the Four Rings showcased the highlights of this fully electric gran turismo: dynamic driving performance, emotional design, and sustainability. “The e-tron GT1 is a stand-alone Gran Turismo, reinterpreted for the future. Its looks are a testame...
“Aesthetics arise from efficiencyâ€: Marc Lichte
Q. Mr. Lichte, the wait will soon be over. Audi will introduce the e-tron GT on February 9. Is the presentation of such a model still exciting even after seven years of being the brand’s Head of Design? ML: The world premiere is a magic moment. That applies to the entire Audi Design team as well as to me personally. The presentation of a new car is the culmination of a development process that usually takes four years. It is a long road that involves a great ...
